Free Car Insurance Quotes - What is the catch?

When you hear about free car insurance quotes we tend to either get excited or become wary of them and wonder what is the catch. Many car insurance quotes sites allow you to request any amount of quotes you desire for free. They have become a necessity for consumers who can’t go into the company’s offices or just do not have the time to do so.

Why then do these companies offer these quotes for free? What do the sponsors get out of the deal?

In business one of the primary aims is to acquire clients if there are no clients the business cannot make money and the insurance business is no different. Because businesses need client many insurance companies spend millions of dollars on customer acquisition.

Insurance companies are constantly seeking different ways to attract customers and if they don’t have to spend too much money if anything at all to get those customers all the better. It costs the insurance company just to have an agent call you and attempt to sell you a policy.

Whenever someone asks for car insurance quotes they become a qualified lead and potential purchaser to the company. Consider this going on for the whole day then you will see how cost effective it is for the company as opposed to sending out agents.

Each person requesting free car insurance quotes will have their details stored in the company’s database so information will be easier and cheaper to manage and analyze. This reduces drastically the cost of customer acquisition and also doing the insurance business.

Benefits to the customer.
1. Customers will get lower rates as an incentive to make them get their car insurance quotes online. This saves the company lots of money and them offering lower rates is their way of saying thank you.

2. Customers will get their quotes within a few seconds or in a few minutes instead of waiting for most of the day or days. Some companies will allow up to five quotes to be requested especially insurance brokers. There is likely to be some savings when quotes are from many different insurance companies.

3. Getting your free car insurance quotes online from any of the free auto insurance sites offers a greater degree of convenience. There is no need to leave the comfort of your home to go see an agent. All you need is a computer.